Growing up in Seattle, I was surrounded by a creative culture that sparked my curiosity and made me fall in love with the artistic side of my brain. From music and art to design and storytelling, Seattle showed me how powerful creativity can be when it’s used to connect people. That early influence shaped the way I see the world and gave me the drive to express myself in ways that go beyond the surface.
When I moved between North Dakota, Seattle, and Phoenix, I experienced very different communities and lifestyles. Those changes gave me a unique perspective on how people live, what they value, and how they communicate. It taught me that creativity is not one-size-fits-all — it has to meet people where they are. That’s a lesson I carry into my work today.
I graduated from Grand Canyon University with a BA in Social Media, where I learned the strategy behind digital communication. But what really excites me is the chance to blend that strategy with creativity. I love building brand guides because they force me to think like the consumer and imagine how a brand feels from their perspective. To me, the best branding doesn’t just look good — it speaks to people, tells a story, and creates an emotional connection.
At my core, I’m a creative who thrives on exploring ideas, experimenting with design, and shaping a brand’s voice so it feels authentic. I see branding as more than logos or campaigns. It’s about building trust, identity, and community. My goal is to use my creativity and passion for storytelling to help brands connect with people in meaningful ways.