Nathan Ramsden
WWG Social Media Strategy
April 24, 2025
WWG Social Media Strategy
April 24, 2025
The goal for this 7-day content plan is to promote motivational content for independent business owners while continuing the tone and style WWG is already using across its current social media. I wanted each post to feel like something WWG would actually publish, while also giving a clear theme for each day that followers can connect with.
For Instagram, I focused on quick, punchy captions that are easy to read and include a simple question to drive engagement. For Facebook, I stretched the captions a little more, still keeping them motivational but with a slightly more reflective tone. On LinkedIn, I shifted the voice to sound more professional and growth-focused, leaning into the business side while keeping the post visually strong.
This strategy reflects WWG’s mission by staying true to the motivational and growth-oriented themes the brand is built on. Every post ties back to the idea of empowering entrepreneurs and helping them take the next step. I paid attention to how WWG communicates and built around that while keeping everything within the brand look and feel.
I think this content plan will connect with WWG’s audience because it continues the motivational style they already respond to, but it also brings a bit more structure and consistency through themes like Tip Tuesday. These give followers something new to expect each week without changing the brand’s tone.
I made sure to stick as close as I could to WWG’s visual branding by looking at their website and social platforms. I worked with navy, gold, white, and gray, and tried to match the typeface and layout style they already use. Everything was built to feel like a natural part of their feed.
